For years, young professionals flocked to coastal cities like New York, San Francisco and Los Angeles chasing opportunity, excitement and the “big city” lifestyle. But a new trend is popping up: Gen Z buyers are falling in love with the heart of the country, and that’s good news for all of us! The Midwest is becoming a hotspot for first-time homebuyers from all over, thanks to affordability, lifestyle and flexibility in today’s workforce.
Affordability That Makes Homeownership Real
Let’s be honest: buying a first home isn’t easy, especially when prices are sky-high. That’s part of why the places we call home are so appealing to Gen Z buyers. Homes in Kansas City and St. Louis are roughly 30% more affordable than on the coasts. When you combine that with a lower overall cost of living—everything from groceries to gas—owning a home feels much more achievable for young buyers just starting out.
What’s behind this movement? Many Gen Z grads are realizing they can build equity sooner and set a strong financial foundation by planting roots in Midwest cities. Instead of renting for years in high-cost markets, they’re investing in homes now while getting a head start on their future.
Remote Work and Local Economies Make it Even Better
Remote and hybrid work options are another big factor. Gen Z professionals can prioritize affordability and quality of life without giving up their career goals. At the same time, cities like Kansas City and St. Louis are growing hubs for tech, healthcare, finance and more. It’s the perfect mix: flexibility, opportunity and cities that won’t break the bank.
How Continental Title Company Supports First-Time Buyers
Buying your first home is exciting, but let’s be real. It can also feel overwhelming. That’s where we come in. Continental Title Company loves helping first-time buyers by guiding them through the process. From explaining title insurance to making sure your closing goes smoothly, we protect your investment and give you peace of mind.
Whether you’re moving across the country or just across town, we’re here to celebrate your milestone and make your homebuying journey as smooth as possible.
Ready to learn more?
Visit our website to find a St. Louis or Kansas City CTC office. We’d love to be “The Company That Celebrates You!” and help make your dream home a reality.