3 Marketing Resolutions to Jumpstart 2023

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Happy New Year from Continental Title Company!

You’ve likely already spent some time during the holidays reflecting on your choices and where you’ve been over the past year. You might have even jotted down a few personal New Year’s Resolutions.

Just as important as getting more exercise and cutting down calories, though, is focusing on how to grow your professional life as well. For our Realtor friends, this means looking for ways to evaluate and enhance your listings, closings and relationships with your clients.

Even though 2023 has already begun, it’s not too late to set a few solid goals to enhance your prospects. Here are 3 simple marketing resolutions you can implement to reach more clients this year:

Grow Your Online Presence

You might have set up a Facebook page for yourself or your agency, but a robust online presence is much more than that.

Consider creating a website that includes testimonials and reviews for buyers and sellers to leave feedback. Expand your social media presence to include additional avenues for advertising like Instagram, Twitter, and even TikTok. Be sure to set a measurable goal for the amount of content you create and post regularly, including new listings and customer reviews.

Enhance Image Quality

 Your listings’ photos are one of the most powerful tools you have at your disposal. They allow prospective buyers to tour the property without visiting it themselves and offer the clearest insight they can get into the property itself.

If you’re not already doing so, consider partnering with a local photographer or media company specializing in real estate. They can dramatically improve the image quality of your listings and may even offer video services so that you can offer virtual tours online to buyers.

Consider Paid Advertising

One of the best ways for you to grow in the year ahead is to consider investing in a paid ad campaign, whether online or off.

For advertising online, pay-per-click (PPC) advertising is one of the simplest yet most effective avenues for getting your name and listings out there to potential clients. With Google AdWords and Facebook Ads, you can easily get your name and agency in front of driven, willing buyers and sellers searching for your services.

For advertising offline, consider investing in an ad in your local weekly circular or even working out partnerships with local restaurants to advertise on their menus.Working toward these resolutions will set you up for success in the year ahead! Whenever you’re ready, the Continental Title team is prepared to help bring your closings across the finish line. Visit our website to contact the CTC office near you!