Like the housing market, real estate marketing has changed considerably over the years. Gone are the days of potential buyers perusing newspaper ads when beginning their search for a new home. Today, most people turn to their trusty keyboards for an online search of available properties. And what do most look for first? Reviews of course.
For this reason alone, positive online reviews have never been more important to your business’s digital footprint. February is the month of Valentine’s Day, so what better time to reach out to your clients and ask them to show your business a little love in the form of a review?
But how do we ask for reviews from customers without making it awkward? Read on for three clever tips that will help drive reviews to your business, and in turn, lure new potential buyers and sellers.
Utilize the power of Google. In your interactions with clients, there are many opportunities to ask for Google reviews. While it might feel uncomfortable in the beginning, the benefits will far outweigh any awkwardness. For example, after your clients have had ample time to move and settle into their new home, reach out in a follow-up call to see if the move went smoothly and how satisfied they are with their new home. After the follow-up, ask if they’d be willing to leave a review of their experience online for others to see. You work hard for your clients, and it’s okay to ask them to share their positive experience.
Use social media. As you know, social media platforms present a great marketing opportunity in general, but they’re also an effective way to gather more online reviews. The more reviews you have on social media platforms, the more likely you’ll be discovered online and attract new clients. The number of reviews also speaks volumes to the trust clients have in you as their agent. Speaking of trust, as a buyer, you’re more likely to trust other buyers than the seller, right?
Personalize your request with a handwritten thank you. While this might seem old-fashioned in today’s digital age, there’s no better way to leave a lasting impression. When it comes to your clients, they’ll appreciate you for taking the time to craft and customize your note. An interesting trick to ask for a review is to send out your note or postcard with a QR code that sends customers straight to your reviews page.
It’s true, ‘tis the month of love and compassion. Now is the time to show yourself a little love by planning a solid strategy to get those positive, detailed reviews that will show the world you have many satisfied clients. And while we’re on this topic, feel free to leave your trusted partners at Continental Title your own positive review. (See? That wasn’t awkward!)