Springtime is the perfect time to boost your marketing with video content! If you want to increase your brand’s reach and visibility, a YouTube channel is a great place to start. YouTube is the second largest search engine in the world, behind Google, and it’s an ideal platform to showcase your brand’s voice and expertise.
While shooting a video clip is easy enough to do, once that’s done, what’s next? Marketing yourself on your own YouTube channel is easier than you might think. Posting your video to Facebook or attaching it to an email is a start, but here are five easy steps to get your YouTube channel off the ground to extend your reach to a much larger audience.
How to get started:
- Create your channel. All you need is a Gmail account. You’ll need to use an address associated with your organization. If you have a Google My Business (GMB) account, that’s your best option. Pick a name for your channel, upload your headshot or logo and write a blurb about yourself or your company. Your channel page should establish who you are and what sets you apart.
- Produce content that adds value. The key to successful YouTube content is keeping your audience interested, educated and entertained. Be genuine, be clear and relay helpful information. Some content ideas to get started include giving market updates, showcasing hot listings or sharing community highlights. Include calls to action (CTAs) by providing clear next steps for your viewers. Keep the CTA simple, like asking users to subscribe to your channel, leave a comment or like your video. These actions are important to the YouTube algorithm.
- Optimize your videos for YouTube searches. This means creating videos based on keywords and covering topics your target audience is likely searching for. For example, if you’re targeting first-time homebuyers, keywords such as “how to buy your first house” or “how to apply for a mortgage loan” will increase your YouTube video traffic. Use keywords in conjunction with your targeted area, such as “homes for sale in Kansas City.”
- Continue to engage. Keep interacting with your audience as you get views, subscribers and comments. Responding to questions and feedback is part of this process. It’s helpful to users but also builds relationships and adds value. Your commitment and expertise will attract new clients.
- Promote your channel. Remember to inform your friends and followers that you have a new channel. Promote your videos to get the most bang for your buck and cross-post to other social media platforms. Embed your videos on blog posts or in emails before sending them out. Getting your word out there will take effort, especially initially, but the rewards will be worth it.
There’s a reason so many videos are uploaded to YouTube every day. People love to watch videos on their phones, computers and even smart TVs. As Kevin Costner’s character said in A League of Their Own, “If you build it, they will come.” In this case, if you create a YouTube channel with content worth watching, people will tune in. It’s an incredibly powerful way to attract clients and build your reputation as an expert in the industry. Then, once you’ve secured all of these new clients, reach out to your friends at Continental Title Company. We’d love to support you and your customers with title and closing needs!