Pets aren’t just companions; they’re family members to many of us. After all, a whopping 70% of American households own pets, with dogs and cats as the top picks. And, get this fun fact: More U.S. homes have pets than kids! It’s no wonder our furry friends shape everything—from where we live to what we buy.
For our real estate agent partners, tapping into the pet-owning market can be a game-changer. Adding a pet-friendly spin to your marketing efforts can catch buyers’ attention and create a special connection. And if you’re a pet parent, too, bonding over your love for animals not only strengthens client relationships but also shows your audience that you get them.
Building Your Pet-Friendly Brand
- Be the pet-friendly pro: Stay informed about pet-related housing trends, local pet-friendly spots and regulations.
- Team up with community pet businesses: Partner with pet stores, vets and groomers to offer sweet deals to your clients.
- Elevate your social media game: Sprinkle in some posts—a photo of an adorable dog with a caption like, “Let’s find you a backyard that’ll make your pup smile,” will surely capture attention.
- Highlight pet-welcoming neighborhoods: Promote areas with lush green spaces, dog parks and pet-friendly perks.
- Share pet services: Hook up your clients with a list of resources, like pet sitters, dog walkers or pet-friendly movers.
While millennials and baby boomers are leading the way in pet ownership, these two groups are also shaping the real estate scene. Embrace this pet-friendly trend in real estate, but remember, not everyone’s a pet lover. Always keep your clients’ needs front and center. Looking for smooth real estate transactions? Contact Continental Title Company today!