Blogs aren’t the newest marketing trend, but they’re still one of the most powerful tools REALTORS® can use when building a brand. While short-form video, podcasting and AI-generated content are the hottest new brand tools, blogs offer something unique: staying power. So, are blogs still worth the time and effort? Absolutely.
Why Blogs Still Work
Blogs are like your 24/7 marketing assistant. While ads stop working the moment your budget runs out, a well-written blog keeps bringing in traffic and leads for years. Need proof? HubSpot’s 2025 State of Marketing Report shows nearly half of marketers saw better ROI from blogs last year—and REALTORS® can, too.
Imagine a post like “5 Red Flags to Watch For When Buying a Home.” It’s not just content; it’s a resource for your clients and a way to build trust. However, it’s important to have a blog strategy. We’re here to help with that, too!
4 Tips to Make Your Blog Work for You
- Write for your clients: Answer their biggest questions, like “What can I expect at closing?” or “How do I prepare my home for sale?” Need inspiration? Check out these prompts.
- Be consistent: Regular posts keep you top of mind and improve your SEO ranking. Start small. Posting two to four times per month is ideal, but once a month is better than nothing.
- Promote everywhere: Share your blog on social media, as part of an email marketing campaign and even in your email signature.
- Use SEO wisely: Focus on the keywords your clients are searching for, like “how to get pre-approved for a mortgage” or “what is title insurance?”
Don’t Forget to Repurpose Content
One blog post can help fuel multiple marketing channels, saving you time while maximizing your reach. Turn blog content into:
- Social media posts
- Email newsletters
- Short videos or reels
- Infographics
This way, you can get more mileage out of every blog post while reaching clients on all the platforms they love.
Why REALTORS® Should Blog
Social media posts come and go, but blogs have staying power. A strategically written blog post can rank on Google for years, bringing in consistent traffic. Plus, blogs build trust—something every REALTOR® needs to close deals.
Blogging isn’t just alive; it’s thriving. It’s one of the best ways to build credibility, showcase your expertise and grow your business. And when it comes to protecting your clients with title insurance and closing deals, Continental Title Company is here to support you at every turn. Stop by one of our 16 office locations today. We’re here to help you succeed!