The holiday season has a way of slowing the pace and shifting our focus, both in life and in real estate. Calendars fill up, clients get busy and the real estate market settles into a quieter rhythm. Many Realtors® use this season to regroup, reconnect and get ready for the new year, which can be a valuable approach.
If you’re looking for small ways to stay present during this time (without adding more to your plate), here are a few light-touch ideas we’ve seen work well for agents across our communities:
1. Light, Steady Social Presence
Nobody expects daily updates right now. But showing up occasionally with something simple and genuine helps keep your voice familiar.
Many agents share:
- A cozy moment from a staging day or local event.
- A quick “winter-ready home” reminder.
- A short note of gratitude for the relationships built this year.
It doesn’t have to be polished, just warm and real. A little presence still goes a long way.
2. Gentle Market Awareness
Clients and neighbors may still be quietly watching the market, even if they’re not ready to make a move. A subtle, easy update can reassure them that you’ve got an eye on things.
This might look like:
- A quick stat about your ZIP code.
- A short video about what’s typical for winter activity.
- A caption reminding sellers and buyers that planning early can pay off come spring.
Not a deep dive—just a touchpoint that says, “I’m here when you need me.”
3. Comfortable, Relationship-First Outreach
Some of the strongest connections happen in the simplest ways this time of year.
Agents tell us they like to:
- Send a holiday card with a personal line or memory.
- Respond to seasonal posts and photos from clients.
- Check in with a friendly message—not about real estate—just about life.
It’s less about strategy, more about being a steady, familiar face in someone’s world.
Looking Ahead
This season doesn’t require reinvention, hustle or a brand-new plan. Even the smallest, most thoughtful touchpoints can help you enter the new year with renewed connection and trust already in motion.
And when your clients or partners are ready to take that next step, Continental Title Company is ready too. We’re here to ensure a smooth, informed and confident closing experience.
Stop by one of our 16 offices across Kansas City and St. Louis, or reach out anytime. We’re always glad to support the work you do and the people you serve.